On completion of the course, students will be able to :
DM1: Understand and apply the marketing and branding strategies for organizations. This will form the foundation for applying digital marketing strategy, tactics, techniques, and tools that will be taught in the subsequent modules.
DM2: Understand and apply the principles, techniques, and tools for website design and development, paid and organic search marketing, online display, and video marketing.
DM3: Understand and apply the principles and techniques of social media, content, influencer, email, mobile marketing, and online reputation management.
DM4: Understand and apply the principles and techniques of digital media analytics in digital marketing; develop an integrated digital marketing plan and strategy using leveraging analytics and the tools and techniques learned in the previous modules.
On completion of the course, students will be able to :
CS1: Understand the concepts and applications of different types of operating systems Windows and Linux
CS2: Understand the concepts and applications of different types of data communication and networking technology including internet protocols and services.
CS3: Understand the concept and applications of information security like cryptography, security threats, and vulnerabilities, privacy, and ethical issues of information security.
CS4: Understand application-level cyber security including system security, security management, and cyber law and standard.
CS5: Understand the concept and application of network cyber security including internet and web application security and wireless network security
This course provides students with fundamental knowledge about the principles of hospitality. The skills required by hospitality managers globally encompass operational as well as management levels. This course is designed to produce professional hospitality personnel who are equipped with the necessary expertise for 21st century. With a combination of theoretical, practical and real time experiences, this course provides students with an all-round education in this field.
Catering is an integral part of hospitality. This hospitality and catering course will cover basics of hospitality operations as well as essentials of food production, nutrition, health and safety and other issues that commonly arise in the industry. While the course will include important theoretical concepts, there will be plenty of practical elements and the chance to gain lots of hands-on experience. Students will be prepared with knowledge, skills and experience for supervisory and management levels and will focus to a great extent on employability skills.
With the growth of the allied industries of tourism and hospitality, domestic and international travellers and organisations are now recognising the possibilities of hosting events, conferences, meetings, symposiums and much more in a wide range of locales worldwide. Students on this degree will study relevant aspects of hospitality, tourism as well as the new and upcoming MICE industries with an emphasis on the needs of corporate travellers and how these are met by accommodation, food and beverage and facilities providers.
BSc IN INTERNATIONAL HOTEL & TOURISM ADMINISTRATION
The hospitality industry is a truly global phenomenon which connects with the tourism industry on both domestic and international platforms. Students who choose to study this degree should be interested in interacting with people from all walks of life from all over the world. They will be taught the details of the fast growing tourism markets and how they can provide the best services and the experiences for international as well as domestic travellers.
The tremendous boom in the travel and tourism industries has resulted in requirements for high professional standards in domestic and international travel, food and beverages and accommodation. These needs can only be met by expertly trained professionals. In this degree, the student will learn in details about hotel operations, guest services, catering services as well as inculcate specialised skill sets required for aviation personnel such as communication, grooming, confidence and technical skills.
MBA in Hospitality Management is carefully formulated to cater the needs of professionals and graduates. This program has been designed to develop professionals in the area of Hospitality Management through a comprehensive post-graduate program. The subjects that will be covered will provide managerial skills as well as specialist hospitality modules, providing a combination that will give industry-relevant strength to those who undergo the course and most importantly make them ready for the new world scenario.